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WALKERS
FINE REDEFINED
Consumer Insight: Everybody says I'm fine, but only 1 in 5 people actually mean it
Creative Strategy: Meta Criticism of the "I'm fine" liars and corresponding solution that can tell the truth for consumers
Social Spots
Art Director: Annabelle Peterson
Animator: Ben Hancock
Copywriter: Carter Halvrosen
Content Creator: Taylor Ballard
Manager: Wes Walton
Producer: Kaylee Kress
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